As of January 2020, there are 3.8 billion active social media users. Instagram alone has 1 billion users, 500 million are active users every day. The average internet user spends 6 hours and 43 minutes online each day. Taking into account 8 hours for sleep each day that means that most people spend 40% of their walking lives on the internet. Approximately 50% of that time is spent on mobile phones.
Facebook has 2.5 billion active users, Instagram has 1 billion users with 500 million being active users. LinkedIn has over 760 million users with 260 million being active. Twitter has 330 million users with 145 million active users. Currently Instagram has the highest engagement of the social media platforms. Whichever platforms you choose to use, these are very powerful marketing tools.
It is no longer enough to just show up on social media occasionally and post when the urge strikes. You need to be there consistently with an identity that is uniquely yours and a plan for growing and engaging your online community. If you aren’t regularly posting to social media, you are missing out on an inexpensive and effective way of reaching your target audience.
Although social media platforms are free for the taking, that’s not to say there is no cost. There is your time which is valuable and working on your social media platforms may take you away from other aspects of your business. Alternatively, you can pay someone to do your social media for you. What are the advantages of hiring someone to do your social media for you?
- Audience: Helps you target your audience.
- Plan: Develops a social media plan tailored to your business.
- Content: Creates content which includes written and images.
- Consistency: Is consistent with regular social media content.
- Engagement: Responds to social media messages.
- Time: Allows you more time to focus on other aspects of your business.
- Best Practices: Understands best practices on social media.
- Advice: Guides you to platforms that are best for your business.
- Leads: Advises you on ways to generate new business.
- Analytics: Provides analytics and reports on what’s working and what’s not.
We would be remiss if we didn’t touch on SEO (Search Engine Optimization) which everyone is trying to or should be trying to achieve. We won’t go in depth here, but social media brings visibility and traffic to your website. Although social media may not be a ranking factor for Google, it can amplify the ranking factors that Google does consider.
Now with platforms like LinkTree, you can direct people to numerous locations whether your website, social media channels or e-commerce site. It allows you to channel exactly where you’d like to see people visit you online. These links when shared all help your performance in your SEO efforts and allows more potential customers to find you and what you do.
If you are a small business or artisan looking for help with your social media, we have flexible social media management packages specifically designed for small business. To learn more, contact us to today so we can get you on the right path for your business.
“89% of Consumers Will Buy From Brands They Follow On Social by @consultcreateve
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